Jojo

By Lina Photos courtesy of Styleheads

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Imagine individualized shoes… Nothing new? Well, that’s why Matthieu Vaxelaire and Christoph Nagel, two young friends from Bruxelles rethought the process of plain consumption and reacted to the new attitude towards nature, sustainability and individuality. They decided to design shoes that aren’t only individualizable but are also contributing something good to the environment. First you decide on the sneaker’s colors, then you choose which project to support. You can either support the tree-project, where there will be one tree planted in Africa for each pair or the water-project, which ensures drinking water for one person for one year per pair. Also the sneakers are all produced in Brazil under appropriate circumstances.
Matthieu and Christoph prepared a short video explaining the idea behind it all. For more information and online shop visit their website.

Jojo Shoes
Jojo Shoes
Jojo Shoes