In 1997, when Galliano showed his first collection for Dior, Jennifer Dyer fell for fashion. “I loved the drama and the strong shapes of couture and would pour over images for hours of Elie Saab and Christian Lacroix and hoped I could make something that beautiful one day.“ 14 years later, Jennifer is now 22 years old and studying fashion and textiles at the Arts Institute Bournemouth. While also working in projects for Burberry and Marni, she was able to discover and develop her own aesthetic and sophisticated style.
Her most recent collection is for Autumn/Winter 2012 and is based around the idea of Decorative Encasement. Jennifer was originally inspired by the 1920s Art Deco bookbinding, which was done in very beautiful and creative ways. While nowadays books have rather artistic purposes and reading is more and more done virtually, Jennifer wanted to produce a collection that was a testament to the value of the tactile object and rejection of digital processes.
“A return to the craft and beauty of being able to hold an object in your hands and feel the history in it, and the story behind it.“
Therefore every piece of her collection in hand-made and finished, including the accessories and the silks are hand-painted. All the materials are carefully chosen to create a warm and soft feel to everything. By using for example also goat suede with high shine metal finishings, Jennifer clearly created a collection of contrasts, both in the fabrics and the combining of contemporary design with old ideas of craftsmanship and bespoke tailoring.
Jennifer aims to travel and gain as much experience in the industry as possible, both in commercial brands and more high-end after her graduation. “Ultimately I’d like to work in the luxury fashion sector, In Milan or New York, and then go on to design accessories under my own name.“
If you want to get in touch with Jennifer, drop her a mail.