By Tobias Photos Davide Ge Model Alejandra Ramos Munoz Layout Robert Product Photos by courtesy of Mimi Vert
Again, a jewellery designer’s story has caught our attention: Miriam (Mimi) Josi, the designer and founder of the Swiss label Mimi Vert. Mimi is a self taught designer with a biography that coud have led to various careers – but she decided to dedicate herself to her true passion: Design.
As a child, Mimi already revealed her creativity through painting, sculpture, and photography. Following a family tradition, she studied education, then worked at an orphanage home in India and at a school in Switzerland, before she decided to go abroad for further education in arts. To support her studies, she worked as a model, which soon became another possible career for her. Already at that time, she wore jewellery pieces that she had created herself. Her designs soon attracted friends and other people from the fashion industry. This motivated her to produce more jewellery and start her own line.
Together with Ilias Verras, a US luxury industry entrepreneur, she founded Mimi Vert, “Mimi” for her childhood name and “Vert” for “green” in French, which is used in the logo.
Check out current collections and info about Mimi at mimivert.com.
They also have a shop, blog, videos and lots more.