Earlier this year, I killed faebric.com for a day through messing with wordpress stuff that I really shouldn’t be messing with. Robert managed to restore everything, but one post was lost: this one about Isaora.
Am I ashamed of having been too lazy to write the post again? Yes. But was it worth writing it again today? Yes! Because I love this video. It proves that a simple idea can make an impressive promotion for fashion. The video was made by award-winning professionals, yet I believe that everyone with a camera and lots of time and ideas could get pretty close to something like this. Examples welcome – please post other great fashion videos!