Isaora Launch Video
By Tobias Wortmann Video stills taken from the Isaora launch video
Earlier this year, I killed faebric.com for a day through messing with wordpress stuff that I really shouldn’t be messing with. Robert managed to restore everything, but one post was lost: this one.
Am I ashamed of having been too lazy to write the post again? Yes. But was it worth writing it again today? Yes! Because I love this video. It proves that a simple idea can make an impressive promotion for fashion. The video was made by award-winning professionals, yet I believe that everyone with a camera and lots of time and ideas could get pretty close to something like this. Examples welcome – please post other great fashion videos!
See the video at attack.wknyc.com or Youtube.
Directed and Filmed by Shinichi Maruyama // Music by MNDR // Edited by Jamie Carreiro // Strategic Direction by Attack

Some people see things that are and ask, Why? Some people dream of things that never were and ask, Why not? Some people have to go to work and don’t have time for all that..
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