VERSTECKT/ ENTDECKT

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Two weeks ago, we wrote about the AMD Puls.10 graduates’ show, and there was one thesis collection that I would like to show you a little more in detail today: ‘VERSTECKT/ENTDECKT’ by Anna Heuger. The collection and its presentation stuck out, because there were no models in high heels with an aggressive and strict walk, but instead sneakers and relaxed dance moves. What also caught my attention were the expressive illustrations that Anna features in her styles.

anna heuger
anna heuger
anna heuger
anna heuger

Anna Heuger is 23 years old and just gradutated in fashion design at the Academy Fashion and Design (AMD) in Hamburg. Prior to her studies at AMD, she studied Material Culture: Textile for two semesters in her hometown Oldenburg. The subject turned out to be too theoretical for her, and she was thinking about changing to illustration design. Then she got the idea of connecting her drawing style to her fashion, and so she started studying fashion design in 2006.

Anna can imagine to continue studying. Maybe book art or illustration. Working for a street wear label like Cleptomanicx, Ucon, or Iriedaily might be an option too.

Here’s what Anna says about her collection and graffiti:

“Graffiti is present everywhere, and everybody has seen it, but despite this fact, it is a controversial issue. In artistic and cultural historical circles of experts, it remains undecided whether it’s even an art. For me, graffiti definetely is an art.
In my collection ‘VERSTECKT/ENTDECKT’, I work with attributes from the graffiti scene. The aspect of mummery is an important part, as well as the colors and graphics. For the collection, I created an allover print with comic characters, illustrated by me. In all the outfits I design, I have always set the focus on graphic elements and created new styles through fabrics and colors. My collection aims to create happiness and joy.”

For more information just send a mail to:
anna@annaheuger.com